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Toyota presents a campaign inspired in the car of the childrens dreams
Patricia Molina| 13 de agosto de 2014
Los 90 dibujos serán presentados como Héroes del Día en el sitio web de la campaña
Toyota launched the El Carro de los Sueños del Día campaign (The dream-car of the day), created in collaboration with Saatchi & Saatchi Fallon, to reflect the vision of children around the world about the vehicle of the future.The company asked children to submit their pictures of how the car of their dreams would look in the future. The call had a creative participation of more than 660 thousand children aged 4 to 15 years old over 75 countries. With the intention to publish online the artistic creations of children, Toyota and Saatchi & Saatchi Fallon will use the innovative platform Vine. To do this, the creative agency team used several complex methods of design and animation to transform their dreams and drawings into reality.Until August 26th, 2014, 90 semi-finalists works of the art contest will be exhibited, each day a new vehicle of dreams was published. At the end of the campaign in September, 30th, finalists from around the world will travel to Japan to attend the award ceremony in which the winners will be revealed.The 90 drawings will be presented as Héroes del Día on the website dedicated to the advertising message, accompanied by their version on Vine.For the inspiring and colorful designs, visit the website of the campaign: {El Carro de los Sueños del Día;www.dreamcar-of-the-day.com}.
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